CAJ | 학술논문

安平丝网企业向来注重展会营销的运用，并取得了较好的宣传和营销效果，同时也不可避免地存在着一些问题，如，营销工作规划缺乏科学性、展会组织管理不完善、宣传方式不当、工作人员素质缺乏等。为此提出一些营销策略：加强对参展人员的选拔和培训、充分做好展前准备工作、展会期间植入绿色营销理念、加快展后的产品推广步伐。
안평사망기업향래주중전회영소적운용，병취득료교호적선전화영소효과，동시야불가피면지존재착일사문제，여，영소공작규화결핍과학성、전회조직관리불완선、선전방식불당、공작인원소질결핍등。위차제출일사영소책략：가강대삼전인원적선발화배훈、충분주호전전준비공작、전회기간식입록색영소이념、가쾌전후적산품추엄보벌。
Anping wire mesh enterprises have always been focusing on making full use of the exhibitions, and they have obtained good effect of publicity and marketing. However, there are inevitably some problems, such as, the lack of scientific marketing planning, the imperfection of its organization and management, the unsuitability of its publicity and the deficiency of the personnel’s quality, etc.. Therefore, some marketing strategies are put forward in this paper:to strengthen the selection and training of staff, to prepare well before the exhibition, to apply green marketing concept during the exhibition and to speed up the pace of product promotion after the exhibition.