CAJ | 학술논문

文章以广州某寿司餐厅为例，经过实地调研和问卷调查，获得消费者对于该类商品的消费期望，识别影响消费者选择餐饮团购的关键因素，再根据区分需求定价法对团购定价进行建模计算，以期对商家网络团购定价决策做出有益尝试。
문장이엄주모수사찬청위례，경과실지조연화문권조사，획득소비자대우해류상품적소비기망，식별영향소비자선택찬음단구적관건인소，재근거구분수구정개법대단구정개진행건모계산，이기대상가망락단구정개결책주출유익상시。
Surrounding a sushi restaurant in Guangzhou, the paper makes series of field investigations and questionnaire survey on sushi consumers, understanding their expectations, and identifying those influencing critical factors on sushi group-buying. Moreover, a calculation process based demand pricing is exhibited, in order to make a contribution to group-buying pricing decision for catering business.