鸡西大学学报
鷄西大學學報
계서대학학보
JOURNAL OF JIXI UNIVERSITY
2013年
12期
91-93
,共3页
西方修辞学%新闻篇章修辞特点%对外报道有效性
西方脩辭學%新聞篇章脩辭特點%對外報道有效性
서방수사학%신문편장수사특점%대외보도유효성
rhetoric%characteristics of news discourse%effectiveness of overseas reports
在媒体轰炸的时代,新闻已经成了我们日常生活的重要的组成部分。修辞篇章( rhetorical discourse )具有五个特点:计划性、适切受众、动机性、反应性和适切形势。新闻报道符合修辞篇章的特点。新闻篇章的特点是“自我韬晦”、适切受众、反应性和追求说服受众。在全球化的今天把握新闻篇章的特点,有助于提升中国对外报道的有效性。
在媒體轟炸的時代,新聞已經成瞭我們日常生活的重要的組成部分。脩辭篇章( rhetorical discourse )具有五箇特點:計劃性、適切受衆、動機性、反應性和適切形勢。新聞報道符閤脩辭篇章的特點。新聞篇章的特點是“自我韜晦”、適切受衆、反應性和追求說服受衆。在全毬化的今天把握新聞篇章的特點,有助于提升中國對外報道的有效性。
재매체굉작적시대,신문이경성료아문일상생활적중요적조성부분。수사편장( rhetorical discourse )구유오개특점:계화성、괄절수음、동궤성、반응성화괄절형세。신문보도부합수사편장적특점。신문편장적특점시“자아도회”、괄절수음、반응성화추구설복수음。재전구화적금천파악신문편장적특점,유조우제승중국대외보도적유효성。
In the media bombardment age , news has become an important part of our daily lives .Rhetorical discourse charac-teristically is planned, adapted to the audience, shaped by human motives, responsive to a situation, and persuasion-seeking,the features of which are also suitable to news reports .The features of news reports are concluded as follows:self-effacement or sprez-zatura, adaption to the audience , responsiveness to a situation and pursuit of persuasion to the audience .In the current highly -globalised world , it is imperative to understand and master the characteristics of news discourse to improve the effectiveness in the o -verseas reports .