CAJ | 학술논문

通过对“成都发布”“问政银川”和“平安北京”三个政务微博的分析，探究政务微博的特色和不足，从而浅析微博时代下政府形象建设这一课题。新媒体环境下，树立良好的政府形象，须坚持线上和线下活动相结合；以线下活动为基础和后盾，以线上活动为媒介。以打造服务型政府，为人民服务为立足点，以具有高度吸引力的政务微博作为传播载体，从而树立积极阳光的政府形象。
통과대“성도발포”“문정은천”화“평안북경”삼개정무미박적분석，탐구정무미박적특색화불족，종이천석미박시대하정부형상건설저일과제。신매체배경하，수립량호적정부형상，수견지선상화선하활동상결합；이선하활동위기출화후순，이선상활동위매개。이타조복무형정부，위인민복무위립족점，이구유고도흡인력적정무미박작위전파재체，종이수립적겁양광적정부형상。
This paper discusses the characteristics ,the advantages and disadvantages of government micro -blog through the a-nalysis of three micro-blogs Chengdu Released , Politics of Yinchuan , Safe Beijing .It analyzes the problem of government image construction in the micro-blog era .For shaping a good image of government , we must adhere to the principle of combining the on-line with the offline activities;Activities under the line plays a fundamental role and the online activity is taken as the communica -tive medium and the carrier of news .We should establish a service -oriented government through the government micro -blog , constructing a positive and sunshine image of the government .