CAJ | 학술논문

在国家实施拉动内需政策的带动下，我国零售业迅猛发展，也导致竞争日益激烈，中小零售商受到了大型商超的强烈挑战。本文分析了中小型零售商目前的现状，并从其店址选择、建立统一的采购组织、加强销售卖场管理、实行特色化经营和实施品类管理等几方面对中小零售商的发展对策进行研究探讨。
재국가실시랍동내수정책적대동하，아국령수업신맹발전，야도치경쟁일익격렬，중소령수상수도료대형상초적강렬도전。본문분석료중소형령수상목전적현상，병종기점지선택、건립통일적채구조직、가강소수매장관리、실행특색화경영화실시품류관리등궤방면대중소령수상적발전대책진행연구탐토。
Under the drive of policy of stimulating domestic demand, our retailing industry has been developing rapidly. However, it also results in the increasingly fierce competition and at the same time small and medium-sized retailers are confronted with great challenge from shopping malls. This paper analyzes the current situation of small and medium-sized retailers, studies and discusses their development and measures from several aspects, such as the choice of store’s address, the establishment of unified purchasing organization, enforcement of management of sales stores, the implementation of the characteristic operation and the management of category.