CAJ | 학술논문

运用文献资料法、问卷调查法、数理统计法等，研究了游客选择攀登丽江玉龙雪山的体育旅游动机。研究结果表明：1)游客的人口统计学特征为女性略微多于男性，绝大多数的体育旅游者具有较高的学历、较强的经济实力和较好的职业背景；2)提取了参与动机因子分析统计后的三个动机性因素(增强体育旅游认知、满足好奇追求，健身休闲、追求健康，挑战自我、展现高质量生活水平)和两个刺激性因素(体育旅游目的地的吸引力和体育旅游资源的满足)；3)建议体育旅游目的地以游客参与动机为依据开发体育旅游产品，根据游客特征制定营销策略，以满足不同层次、类型游客的需求，发挥体育旅游资源的价值功能。
운용문헌자료법、문권조사법、수리통계법등，연구료유객선택반등려강옥룡설산적체육여유동궤。연구결과표명：1)유객적인구통계학특정위녀성략미다우남성，절대다수적체육여유자구유교고적학력、교강적경제실력화교호적직업배경；2)제취료삼여동궤인자분석통계후적삼개동궤성인소(증강체육여유인지、만족호기추구，건신휴한、추구건강，도전자아、전현고질량생활수평)화량개자격성인소(체육여유목적지적흡인력화체육여유자원적만족)；3)건의체육여유목적지이유객삼여동궤위의거개발체육여유산품，근거유객특정제정영소책략，이만족불동층차、류형유객적수구，발휘체육여유자원적개치공능。
On the basis of relevant research review, this paper makes a study of the tourists who mountain-climb the Yulong Snow Mount in Lijiang Scenic Spot and their motives of choosing sports tourism by using methods of literature data, questionnaire and mathematical statistics and so on. The results are as follows:1) the demographic profile shows that the number of women surpasses men among the tourists who engage in sport tourism and most of the participants have a good educational background, economic strength and good professional background;2)by analyzing factors influencing their motives, the paper selects and focuses on three major motivational ones, namely broadening their knowledge of sports tourism and gratifying their curiosity, keeping fit and relaxing, challenging themselves which is a display of social life with high quality. And it also extracts two incentive factors like the attraction of the sports tourism destination and the satisfaction of resources of sports tourism. Third, the paper puts forward suggestions that sports tourism destination should exploit products of sports tourism based on the motives of tourists and in order to give full play to the value of sports tourism resources, the tourism destination should work out marketing strategies based on characteristics of sports tourists to meet the needs of tourists of different levels and types.