价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
31期
200-201
,共2页
会展品牌%路径%策略
會展品牌%路徑%策略
회전품패%로경%책략
exhibition brand%path%strategy
会展的品牌化发展是品牌和会展相结合的衍生现象，是会展经济逐步成熟和完善的产物，本文从会展品牌的内涵、会展品牌的构建路径和会展品牌的构建策略三个层面对会展品牌的构建展开详细论述，以期对会展业的发展壮大有所助益。
會展的品牌化髮展是品牌和會展相結閤的衍生現象，是會展經濟逐步成熟和完善的產物，本文從會展品牌的內涵、會展品牌的構建路徑和會展品牌的構建策略三箇層麵對會展品牌的構建展開詳細論述，以期對會展業的髮展壯大有所助益。
회전적품패화발전시품패화회전상결합적연생현상，시회전경제축보성숙화완선적산물，본문종회전품패적내함、회전품패적구건로경화회전품패적구건책략삼개층면대회전품패적구건전개상세논술，이기대회전업적발전장대유소조익。
Brand development of exhibition is derived from the combination of brand and exhibition, which is also a result of exhibition economy being gradually mature and perfect. This article discusses the construction of exhibition brand in details based on three layers which is composed of connotation of exhibition brand, construction path of exhibition brand and construction strategy of exhibition brand. We expect it is helpful for the future of exhibition industry.
