企业技术开发（学术版）
企業技術開髮（學術版）
기업기술개발（학술판）
TECHNOLOGICAL DEVELOPMENT OF ENTERPRISE
2013年
12期
8-10,21
,共4页
会展业%市场发展%SWOT分析%营销战略
會展業%市場髮展%SWOT分析%營銷戰略
회전업%시장발전%SWOT분석%영소전략
MICE industry%market development%SWOT analysis%marketing strategy
会展业作为新兴的朝阳型产业，竞争自然十分激烈。长沙年货博览会开办仅三届已取得不小的市场占有率，在竞争中夺得一席之地。但在其运营过程中也面临很多风险和问题。文章主要通过SWOT分析法对长沙年货博览会进行分析，并提出有利于其长期发展的战略。
會展業作為新興的朝暘型產業，競爭自然十分激烈。長沙年貨博覽會開辦僅三屆已取得不小的市場佔有率，在競爭中奪得一席之地。但在其運營過程中也麵臨很多風險和問題。文章主要通過SWOT分析法對長沙年貨博覽會進行分析，併提齣有利于其長期髮展的戰略。
회전업작위신흥적조양형산업，경쟁자연십분격렬。장사년화박람회개판부삼계이취득불소적시장점유솔，재경쟁중탈득일석지지。단재기운영과정중야면림흔다풍험화문제。문장주요통과SWOT분석법대장사년화박람회진행분석，병제출유리우기장기발전적전략。
Convention and exhibition industry as a emerging sunrise industry,the competition is very fierce.Changsha Temple Fair Shopping Festival opened only three terms have made a big market share to win a place in the competition.But it faces a lot of risks and problems in its operation process.This paper mainly through the SWOT analysis of Changsha Temple Fair Shopping Festival,marketing strategy which is conducive to the long-term development of the fair is put forward.
