CAJ | 학술논문

随着微博的产生和盛行，微博营销模式逐渐出现并受到各行各业的广泛青睐。通过研究拥有大量“粉丝”群的中国各省级旅游局官方微博，建立指标体系，运用分析工具“微博风云”，从宏观和微观两个方面入手，解析省级旅游局官方微博的营销现状，提出了可将营销效应最大化的营销策略。即丰富微博内容，合理设置微博发布模式，与粉丝建立亲善和睦的友人关系。
수착미박적산생화성행，미박영소모식축점출현병수도각행각업적엄범청래。통과연구옹유대량“분사”군적중국각성급여유국관방미박，건립지표체계，운용분석공구“미박풍운”，종굉관화미관량개방면입수，해석성급여유국관방미박적영소현상，제출료가장영소효응최대화적영소책략。즉봉부미박내용，합리설치미박발포모식，여분사건립친선화목적우인관계。
With the emergence and prevalence of microblog,weibo marketing model gradually appeared and widely favored by all walks of life.With a view to China's provincial tourism administration official microblog which has a large number of"fans", through the establishment of index system,using analytical tools,parsing the present marketing situation of provincial tourism bureau official microblog from macro and micro two aspects,this research put forward the idea that the marketing effects can be maximized marketing strategy.They can enrich the microblog content,set reasonable weibo launch model and establish goodwill amicable friend relationship with fans.