CAJ | 학술논문

标准化是烟草商业企业提升质量管理水平的依据和基础。制定卷烟营销工作标准的目的是为了衔接质量管理理论和营销服务实践，将卷烟营销服务中的成功经验进行沉淀，优化服务程序，缩短服务时间，提升卷烟营销服务质量及其标准化水平。烟草商业企业营销服务标准分别规定了客户经理、市场经理、品牌经理的岗位职责、工作内容、检查考核等要求，使其日常工作有章可循，有助于增强执行力，也是企业进行全面质量管理的有效补充。
표준화시연초상업기업제승질량관리수평적의거화기출。제정권연영소공작표준적목적시위료함접질량관리이론화영소복무실천，장권연영소복무중적성공경험진행침정，우화복무정서，축단복무시간，제승권연영소복무질량급기표준화수평。연초상업기업영소복무표준분별규정료객호경리、시장경리、품패경리적강위직책、공작내용、검사고핵등요구，사기일상공작유장가순，유조우증강집행력，야시기업진행전면질량관리적유효보충。
Standardization is the basis for the tobacco comercial enterprises to improve quality the level of Management. The aim of developing standards of cigarette marketing work is to link the quality management theory and the practice of marketing services, solidify the successful experiences, optimize service process, shorten business hours, and improve the quality and standardization level of marketing services. Marketing Service Standards for Tobacco Comercial Enterprises specifies the duties, work content, and assessment requirements of client managers, marketing managers, and brand managers respectively. It’s helpful for the managers to standardize their daily works, enhance their executions, and it also acts as an effective complement to enterprise comprehensive quality management.