价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
1期
142-144,145
,共4页
波特%竞争理论%缺陷%发展%超越
波特%競爭理論%缺陷%髮展%超越
파특%경쟁이론%결함%발전%초월
Potter%competition theory%defect%develop%exceed
波特竞争理论以市场结构化为背景，以S-C-P分析范式为支撑，它开创了战略研究的经济学视角，提供了五力模型、通用战略和价值链等战略管理概念、工具和具体建议。但波特竞争理论分析方法和工具本身的局限性使其具有因素同质化、竞争优势外生、战略目标单一、过分关注产品竞争、忽视合作和企业家才能等缺陷；而其深刻的市场结构化烙印则导致了其与当今个性化、知识化和信息化市场的不匹配。波特后期的竞争理论是对其前期理论的自我完善和整合，而其他主流竞争理论对波特竞争理论的完善和超越对现代战略管理极具启示意义。
波特競爭理論以市場結構化為揹景，以S-C-P分析範式為支撐，它開創瞭戰略研究的經濟學視角，提供瞭五力模型、通用戰略和價值鏈等戰略管理概唸、工具和具體建議。但波特競爭理論分析方法和工具本身的跼限性使其具有因素同質化、競爭優勢外生、戰略目標單一、過分關註產品競爭、忽視閤作和企業傢纔能等缺陷；而其深刻的市場結構化烙印則導緻瞭其與噹今箇性化、知識化和信息化市場的不匹配。波特後期的競爭理論是對其前期理論的自我完善和整閤，而其他主流競爭理論對波特競爭理論的完善和超越對現代戰略管理極具啟示意義。
파특경쟁이론이시장결구화위배경，이S-C-P분석범식위지탱，타개창료전략연구적경제학시각，제공료오력모형、통용전략화개치련등전략관리개념、공구화구체건의。단파특경쟁이론분석방법화공구본신적국한성사기구유인소동질화、경쟁우세외생、전략목표단일、과분관주산품경쟁、홀시합작화기업가재능등결함；이기심각적시장결구화락인칙도치료기여당금개성화、지식화화신식화시장적불필배。파특후기적경쟁이론시대기전기이론적자아완선화정합，이기타주류경쟁이론대파특경쟁이론적완선화초월대현대전략관리겁구계시의의。
Taking market structure as the background, and supported by S-C-P analysis paradigm, Potter's Competition Theory pioneered the economics perspective strategy research, provided five-force model, general strategy and value chain and other strategic management concepts, tools, and specific suggestions. But the limitation of Potter's Competition Theory analysis methods and tools caused the defects of factors homogeneity, exogenous competitive advantage, single strategic objective, over focus on the product competition and ignorance of cooperation and entrepreneurial ability. While its deep-rooted market structure characteristic lead to its dispatch with the modern market's individuation, knowledge and informationization. The later Potter's Competition Theory is the improvement and integration of the early theory and other main stream competition theories' improvement and transcendence on Potter's Competition Theory has important enlightening significance for modern strategic management.
