CAJ | 학술논문

微博已经成为很多企业进行信息沟通和品牌传播的重要渠道。很多企业通过这一新型平台宣传企业自身，取得了良好的效果。本文基于微博概念、信息论与社交网络理论等相关理论描绘出航空运输企业官方微博的传播路径，总结民航微博传播模式，提出影响民航微博传播的因素。
미박이경성위흔다기업진행신식구통화품패전파적중요거도。흔다기업통과저일신형평태선전기업자신，취득료량호적효과。본문기우미박개념、신식론여사교망락이론등상관이론묘회출항공운수기업관방미박적전파로경，총결민항미박전파모식，제출영향민항미박전파적인소。
Microblogging has become an important channel for many enterprises to conduct information communication and branch propagation. Many enterprises publicized themselves through the new platform, and achieved good effects. Based on relevant theories that microblogging concepts, information theory social network theory, this paper depicts the propagation path of official microblogging for air transport enterprises, summarizes the propagation mode of civil aviation microblogging, and proposes the factors that influence the propagation of civil aviation microblogging.