CAJ | 학술논문

绿色创业企业发展、生态环境的改善是个系统工程，需要绿色产品的供应方（绿色创业企业）、需求方（消费者）以及监管方（政府）的相互协同，共同发挥作用才能获得良性发展。而三方作为独立的利益主体，又有着各自的利益考量，需要建立创业企业、消费者与政府三方博弈模型，分析三方参与绿色活动的概率，探讨促进绿色创业良性发展的实现路径。
록색창업기업발전、생태배경적개선시개계통공정，수요록색산품적공응방（록색창업기업）、수구방（소비자）이급감관방（정부）적상호협동，공동발휘작용재능획득량성발전。이삼방작위독립적이익주체，우유착각자적이익고량，수요건립창업기업、소비자여정부삼방박혁모형，분석삼방삼여록색활동적개솔，탐토촉진록색창업량성발전적실현로경。
The development of green enterprises and improvement of the ecological environment is a systematic en-gineering,which needs mutual cooperation and function from the green product suppliers (green enterprises),the demand sides (consumers)and the regulatory sides (government)for better development.The three parties as an independent subject of interest have their own interests.Therefore,a game model of the three-party static games is needed to be established to analyze the probability of three party participation in green activities and to find out the path to promote healthy development of green business.