CAJ | 학술논문

妈祖是中国影响最大的女神之一，通过官方、庙宇、庙会、传说、会议形式的各具特色的传播，妈祖文化在海峡两岸影响广泛。在传播过程中，海峡两岸也各自存在很多问题：在大陆，妈祖诞生地的认知度很低；妈祖文化政策不明晰。在台湾，妈祖文化有世俗化现象；台湾与大陆的妈祖文化交流有待提高。在新时期，妈祖文化传播跟不上妈祖文化内涵的变化，要不断丰富妈祖文化的内涵；同时妈祖文化传播存在产业化程度低的问题，要加快并推进妈祖文化产业化发展。
마조시중국영향최대적녀신지일，통과관방、묘우、묘회、전설、회의형식적각구특색적전파，마조문화재해협량안영향엄범。재전파과정중，해협량안야각자존재흔다문제：재대륙，마조탄생지적인지도흔저；마조문화정책불명석。재태만，마조문화유세속화현상；태만여대륙적마조문화교류유대제고。재신시기，마조문화전파근불상마조문화내함적변화，요불단봉부마조문화적내함；동시마조문화전파존재산업화정도저적문제，요가쾌병추진마조문화산업화발전。
Mazu is one of the most influential Chinese goddesses ,and Mazu culture has been transmit-ted through official promotion ,temples ,temple fairs ,legends and conferences ,and has left profound influ-ences on both sides of the Taiwan Strait .However ,in the process of transmission ,both sides are defective in some ways :In the mainland ,the birthplace of Mazu is less known and the government's Mazu culture policy is vague .In Taiwan ,Mazu culture is secularized .And the communication between the mainland and Taiwan concerning Mazu culture needs improving .In the new era ,we need to continuously enrich the con-tent of Mazu culture and promote the industrialized development of Mazu culture .