CAJ | 학술논문

文章基于对西安世园会游客的问卷调查和实地访谈，借助 K个独立样本非参数检验和旅游感知评价模型，对西安世园会不同职业游客的满意度进行测算与评价。结果表明：不同职业游客在动机、同伴、信息来源、重游意愿上均存在差异；对世园会的总体感知评价为尚可，较为满意多样化的园林类型，不太满意参与性旅游项目和旅游服务；对旅游安全评价较高，对商品购物评价较低，且存在趋同性。基于此，文章针对大型节事活动的举办给出了建议。
문장기우대서안세완회유객적문권조사화실지방담，차조 K개독립양본비삼수검험화여유감지평개모형，대서안세완회불동직업유객적만의도진행측산여평개。결과표명：불동직업유객재동궤、동반、신식래원、중유의원상균존재차이；대세완회적총체감지평개위상가，교위만의다양화적완림류형，불태만의삼여성여유항목화여유복무；대여유안전평개교고，대상품구물평개교저，차존재추동성。기우차，문장침대대형절사활동적거판급출료건의。
Based on the questionnaire and on-the-spot interview of Xi’an International Horticultural Exposi-tion tourists ,with the aid of Kruskal-Wallis test and tourism perception evaluation model ,the paper meas-ured and evaluated the satisfaction of tourists with different professions in Xi ’an International Horticultur-al Exposition .The results showed that certain differences exist in tourists with different professions such as the tourist motives ,traveling companion ,the source of information ,revisit intention in Xi’an Interna-tional Horticultural Exposition .In the aspect of tourists’ perception ,there is a general level on overall satisfaction to the international horticultural exposition ,but there are also differences ,and homoplasy ex-ists in tourism safety and shopping .Based on this ,the article put forward some suggestions for holding large festival activities .