科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2014年
1期
167-168
,共2页
酒文化%差异%跨文化交际
酒文化%差異%跨文化交際
주문화%차이%과문화교제
wine culture%differences%cross-cultural communi-cation
作为一种饮品,酒几乎渗透在人类一切活动中,并在其中起着重要作用。它不仅是一种客观物质,且代表一种文化。在中西方文化频繁交流的今天,中西酒文化之间的差异越来越受到重视。文章通过对中西方酒的起源、酒德酒礼和酿酒原料的对比,来探讨中西方酒文化差异,以避免在跨文化交际中陷入尴尬。
作為一種飲品,酒幾乎滲透在人類一切活動中,併在其中起著重要作用。它不僅是一種客觀物質,且代錶一種文化。在中西方文化頻繁交流的今天,中西酒文化之間的差異越來越受到重視。文章通過對中西方酒的起源、酒德酒禮和釀酒原料的對比,來探討中西方酒文化差異,以避免在跨文化交際中陷入尷尬。
작위일충음품,주궤호삼투재인류일절활동중,병재기중기착중요작용。타불부시일충객관물질,차대표일충문화。재중서방문화빈번교류적금천,중서주문화지간적차이월래월수도중시。문장통과대중서방주적기원、주덕주례화양주원료적대비,래탐토중서방주문화차이,이피면재과문화교제중함입감개。
As a beverage, the wine is infiltrated into almost all human activities and plays an important role. It is not only an objective material, but also a symbol of a kind of culture. In to-day's frequent Chinese and Western cultural communication, the differences of Chinese and Western wine culture have been attached more and more importance. Through a comparison of the origin of wine, the morality and etiquette of wine, and wine-making raw materials between China and West, the dif-ferences between Chinese and Western wine culture are ana-lyzed, in order to avoid embarrassments in cross-cultural com-munication.