CAJ | 학술논문

企业需要通过各种有效的传播途径与方式方法，将企业文化更大范围地传播出去，使其为企业内外所认知、认同，进而将理念、精神转化为行动和习惯，确保企业文化的“落地生根”。文章就企业文化传播的意义、方式、载体、注意事项等，结合作者工作实际展开浅要分析，对基层企业文化传播工作进行探讨。
기업수요통과각충유효적전파도경여방식방법，장기업문화경대범위지전파출거，사기위기업내외소인지、인동，진이장이념、정신전화위행동화습관，학보기업문화적“락지생근”。문장취기업문화전파적의의、방식、재체、주의사항등，결합작자공작실제전개천요분석，대기층기업문화전파공작진행탐토。
Enterprises need to spread the enterprise culture more widely through various effective ways and methods , makes it to be cognized , recognized by the enterprise inside and outside , and ensures the enter-prise culture ″rooting″.Combined with the work reality , the meaning, ways, carriers and announcements of enterprise culture dissemination are analyzed briefly , and the grass-roots enterprise culture dissemina-tion work is discussed .