CAJ | 학술논문

作为供货商的海洋馆在市场中存在投机商的情况下销售门票，海洋馆在游客数量不确定之前就要制定门票价格以及出售给投机商的折扣价格，游客具有异质性，投机商进入市场的目的纯粹是为了贩卖，如果最后显示游客数量较大，那么投机商就有利可图。通过对模型的分析与求解，得到了在集中决策和独立决策下折扣水平的差异，研究表明，当游客服从均匀分布时，供应链集中决策时的总收益大于独立决策时的总收益；通过对折扣水平的协调，可以实现旅游供应链整体收益的最大化以及博弈双方的各自收益的最大化；最后通过一个算例证明了结论。
작위공화상적해양관재시장중존재투궤상적정황하소수문표，해양관재유객수량불학정지전취요제정문표개격이급출수급투궤상적절구개격，유객구유이질성，투궤상진입시장적목적순수시위료판매，여과최후현시유객수량교대，나요투궤상취유리가도。통과대모형적분석여구해，득도료재집중결책화독립결책하절구수평적차이，연구표명，당유객복종균균분포시，공응련집중결책시적총수익대우독립결책시적총수익；통과대절구수평적협조，가이실현여유공응련정체수익적최대화이급박혁쌍방적각자수익적최대화；최후통과일개산예증명료결론。
This paper studies aquarium selling tickets to the tourists when speculators existing in the market. The aquarium sets a price and discount before demand uncertainty is resolved, and since the tourists are heterogeneous, speculators may enter the market purely with the intention of resale, which can be profitable if demand turns out to be high. Through the analysis of the model, we obtain the different discounts under the different situations. Research shows that the total revenue of supply chain in the centralized decision-making is greater than the revenue in independent decision-making when tourists follow uniform distribution. The maximum revenue of supply chain and both parties get their maximum revenue can be realized by coordinating the discount level. Finally, the related conclusions are illustrated by an example.