CAJ | 학술논문

提前期是影响需求的重要因素，本文侧重从提前期影响需求的角度，探讨两部定价合同、批发价格合同以及数量折扣合同对双渠道的影响与协调问题。研究表明，两部定价合同以及批发价格合同能够实现渠道协调，数量折扣合同不能实现协调。同时，两部定价合同与批发价格合同的实施效果是等价的；当存在双渠道时，数量折扣合同的使用不能够实现协调，原因在于订购批量受到双渠道竞争的影响。此外，本文讨论了提前期变化对其他参数的影响，并通过表格的分析形象地说明了不同参数受提前期变化的影响程度，从而验证了结论的正确性。
제전기시영향수구적중요인소，본문측중종제전기영향수구적각도，탐토량부정개합동、비발개격합동이급수량절구합동대쌍거도적영향여협조문제。연구표명，량부정개합동이급비발개격합동능구실현거도협조，수량절구합동불능실현협조。동시，량부정개합동여비발개격합동적실시효과시등개적；당존재쌍거도시，수량절구합동적사용불능구실현협조，원인재우정구비량수도쌍거도경쟁적영향。차외，본문토론료제전기변화대기타삼수적영향，병통과표격적분석형상지설명료불동삼수수제전기변화적영향정도，종이험증료결론적정학성。
Lead time is a significant factor that influences demand. From the perspective of that, this paper discusses how such contracts as two part tariff, wholesale price contract and quantity discount contract affect dual channels. Our results show that both two part tariff and wholesale price contracts could achieve channel coordination, but quantity discount contract could not. At the same time, the implementation effect of two part tariff and wholesale price contracts is the same. When there are two channels, the reason why quantity discount contract could not achieve channel coordi-nation is that order quantity is based on the competition degree. What’ s more, this paper studies the effect of varying lead time on other parameters, and the tables visualize degree of different parameters in order to support the analysis of conclusions.