情报杂志
情報雜誌
정보잡지
JOURNAL OF INFORMATION
2014年
1期
128-134
,共7页
知识共享行为%虚拟社区%微博社区%组织承诺%新浪微博
知識共享行為%虛擬社區%微博社區%組織承諾%新浪微博
지식공향행위%허의사구%미박사구%조직승낙%신랑미박
knowledge sharing behavior%virtual community%microblog community%organizational commitment%Sina Weibo
通过组织承诺理论与计划行为理论，经过严格的研究步骤，提出了基于需求、情感与责任感的组织承诺，基于群体对个人影响的主观规范与知识共享的浏览、回帖与发帖三种具体行为之间的关系模型，以160份新浪微博用户为样本对该模型进行实证检验，分析结果表明在新浪微博社区中规范承诺对用户浏览行为有显著影响，持续承诺与主观规范对回帖行为有显著影响，情感承诺对发帖行为有显著影响。
通過組織承諾理論與計劃行為理論，經過嚴格的研究步驟，提齣瞭基于需求、情感與責任感的組織承諾，基于群體對箇人影響的主觀規範與知識共享的瀏覽、迴帖與髮帖三種具體行為之間的關繫模型，以160份新浪微博用戶為樣本對該模型進行實證檢驗，分析結果錶明在新浪微博社區中規範承諾對用戶瀏覽行為有顯著影響，持續承諾與主觀規範對迴帖行為有顯著影響，情感承諾對髮帖行為有顯著影響。
통과조직승낙이론여계화행위이론，경과엄격적연구보취，제출료기우수구、정감여책임감적조직승낙，기우군체대개인영향적주관규범여지식공향적류람、회첩여발첩삼충구체행위지간적관계모형，이160빈신랑미박용호위양본대해모형진행실증검험，분석결과표명재신랑미박사구중규범승낙대용호류람행위유현저영향，지속승낙여주관규범대회첩행위유현저영향，정감승낙대발첩행위유현저영향。
With the theory of organizational commitment, the theory of planned behavior and observing strict research steps, we proposed a model that explained the relation around organizational commitment which was based on needs, emotion and sense of responsibility, a subjective norm that was based on the personal effects of group, and the relationships among three kinds of knowledge sharing behaviors such as reading threads, replies and posting. Using the data of 160 Sina Weibo users, the authors made an empirical test on the model. The result shows that the normative commitment has significant impact on reading threads, continuous commitment and subjective norm have significant impact on the behaviors of replies, and affective commitment has significant impact on posting.
