情报杂志
情報雜誌
정보잡지
JOURNAL OF INFORMATION
2014年
1期
97-101,156
,共6页
案例分析%网络舆情%传播模式%百度指数%关注度
案例分析%網絡輿情%傳播模式%百度指數%關註度
안례분석%망락여정%전파모식%백도지수%관주도
case analysis%the Network public opinions%spread pattern%Baidu index%degree of concern
将案例分析法融入到网络舆情热点话题传播模式的研究中。通过对浙江温岭女幼师虐童的全过程进行解析，并结合筛选出的6个案例的“百度指数”中用户和媒体的关注度趋势变化情况，提出网络舆情热点话题的六阶段传播模式。最后在各阶段传播模式研究的基础上，又提出了热点话题双核心的手抓哑铃宏观传播模式。
將案例分析法融入到網絡輿情熱點話題傳播模式的研究中。通過對浙江溫嶺女幼師虐童的全過程進行解析，併結閤篩選齣的6箇案例的“百度指數”中用戶和媒體的關註度趨勢變化情況，提齣網絡輿情熱點話題的六階段傳播模式。最後在各階段傳播模式研究的基礎上，又提齣瞭熱點話題雙覈心的手抓啞鈴宏觀傳播模式。
장안례분석법융입도망락여정열점화제전파모식적연구중。통과대절강온령녀유사학동적전과정진행해석，병결합사선출적6개안례적“백도지수”중용호화매체적관주도추세변화정황，제출망락여정열점화제적륙계단전파모식。최후재각계단전파모식연구적기출상，우제출료열점화제쌍핵심적수조아령굉관전파모식。
In this paper, case analysis method is used in the spread pattern research of Network public opinion hot topics. Through the a-nalysis about the whole process of the child abuse event in Wenling, Zhejiang province, combined the change tendency of users and media in the “Baidu index” of the other 6 selected cases, the 6- stage spread patterns of Network public opinion hot topics are summed up. Fi-nally, based on the research of the spread pattern of each specific stage, the macro and dual-core hand-grasp-dumbbell spread pattern of Network public opinion hot topics is presented.
