CAJ | 학술논문

随着数字电视整体转换的推进，各地的广电运营商致力于开展更多的增值业务，以拓宽收入来源，尤其重视游动字幕和图片广告的实现，为此介绍两种主流的字幕插播系统，阐述其原理、平台架构及其实现方式，比较两者的优缺点，为选择合适的字幕插播系统提供依据。
수착수자전시정체전환적추진，각지적엄전운영상치력우개전경다적증치업무，이탁관수입래원，우기중시유동자막화도편엄고적실현，위차개소량충주류적자막삽파계통，천술기원리、평태가구급기실현방식，비교량자적우결점，위선택합괄적자막삽파계통제공의거。
Along with the advancement of the digital TV conversion , the local cable operators committed to de-velop more value-added services , to broaden sources of income , especially for Scrolling marquee and image ads implementation .It Introduces two kinds of mainstream subtitles spots system and analyzes their principle . In this paper , the platform architecture and implementation , comparing their advantages and disadvantages , provide the basis for choosing appropriate subtitles spots system .