CAJ | 학술논문

本课题组在2009-2011年间，对我国34家省会电视台的网站进行了慈善需求报道的调查统计，结果显示，仅仅地方电视台报道的慈善需求有据可查的就有将近1.3万条，而这只占到所调研电视台实际接收慈善需求总量的3.1％，96.8％的慈善需求报道信息没能得到满足。该调研结果从一个侧面反映出我国慈善供求的严重失衡。本文依据供求平衡理论，在分析我国现有慈善供需失衡障碍的基础上，提出了适合我国当前现状的“哑铃式”慈善供给模式、“下传上达”式慈善需求表达机制以及建立慈善供求交流渠道的具体建议。
본과제조재2009-2011년간，대아국34가성회전시태적망참진행료자선수구보도적조사통계，결과현시，부부지방전시태보도적자선수구유거가사적취유장근1.3만조，이저지점도소조연전시태실제접수자선수구총량적3.1％，96.8％적자선수구보도신식몰능득도만족。해조연결과종일개측면반영출아국자선공구적엄중실형。본문의거공구평형이론，재분석아국현유자선공수실형장애적기출상，제출료괄합아국당전현상적“아령식”자선공급모식、“하전상체”식자선수구표체궤제이급건립자선공구교류거도적구체건의。
A survey was carried out of charity demand reports on 34 provincial TV websites from 2009 to 2011.The results show that the number of charity demand information that is well-documented reached nearly 13,000 on the local television sta-tions,which accounts for only 3.1% of the total actually received by the stations,and 96.8% of the charity needs information failed to be satisfied.In some sense,this reflects the severe imbalance between supply and demand of charity in our country. Based on the supply and demand equilibrium theory,this paper analyzes the current disorders in the supply and demand imbal-ance of charity in China,and then puts forward the following suggestions:“dumbbell”charity supply mode,“down to up”char-ity demand expression mechanism,and establishing communication channels of charity supply and demand.