河南科学
河南科學
하남과학
HENAN SCIENCE
2013年
12期
2283-2287
,共5页
产品生命周期%系统动力学%库存策略%口碑营销
產品生命週期%繫統動力學%庫存策略%口碑營銷
산품생명주기%계통동역학%고존책략%구비영소
product life cycle%system dynamics%inventory strategy%word-of-mouth marketing
以系统动力学为工具，建立了三级双渠道供应链短生命周期产品运营的系统动力学模型，通过仿真实现系统优化。模型中不仅模拟产品有限生命周期内的口碑营销需求变化，还考虑了零部件组装对产品生产与供应、顾客满意度对产品需求的影响等诸多现实问题。最后在集中决策模式下提出一个由实体零售商协助网购零售商实现其网上订单需求的供应链协作策略。
以繫統動力學為工具，建立瞭三級雙渠道供應鏈短生命週期產品運營的繫統動力學模型，通過倣真實現繫統優化。模型中不僅模擬產品有限生命週期內的口碑營銷需求變化，還攷慮瞭零部件組裝對產品生產與供應、顧客滿意度對產品需求的影響等諸多現實問題。最後在集中決策模式下提齣一箇由實體零售商協助網購零售商實現其網上訂單需求的供應鏈協作策略。
이계통동역학위공구，건립료삼급쌍거도공응련단생명주기산품운영적계통동역학모형，통과방진실현계통우화。모형중불부모의산품유한생명주기내적구비영소수구변화，환고필료령부건조장대산품생산여공응、고객만의도대산품수구적영향등제다현실문제。최후재집중결책모식하제출일개유실체령수상협조망구령수상실현기망상정단수구적공응련협작책략。
The system dynamics was used to establish a short life cycle products operation system dynamics model under three stages dual-channel supply chain. Through simulation,system optimization was realized. The model is not only limited to simulate the word-of-mouth marketing within product life cycle,but also considers the influence of parts assembling on products supplying and impact of customer satisfaction on demand,as well as many other practical factors. Finally,a supply chain collaboration strategy was proposed for physical and online retailer under centralized decision-making mode.
