CAJ | 학술논문

近几年逐渐掀起了网上购物热潮，网上购物确实快捷方便，但是消费者在进行网上购物时往往受到一些不确定性因素的影响。利用粗糙集理论对影响消费者网上购物的各种因素进行分析。结合实际交易过程收集影响消费者购买决策的各种因素建立网上购物模型，并对其做数据预处理构造网上购物目标信息系统。基于粗糙集理论对网上购物目标信息系统进行属性约简，得到约简集。详细分析了网上购物的隐含信息以及影响商家销售结果的关键因素，从而更好地指导商家进行销售。
근궤년축점흔기료망상구물열조，망상구물학실쾌첩방편，단시소비자재진행망상구물시왕왕수도일사불학정성인소적영향。이용조조집이론대영향소비자망상구물적각충인소진행분석。결합실제교역과정수집영향소비자구매결책적각충인소건립망상구물모형，병대기주수거예처리구조망상구물목표신식계통。기우조조집이론대망상구물목표신식계통진행속성약간，득도약간집。상세분석료망상구물적은함신식이급영향상가소수결과적관건인소，종이경호지지도상가진행소수。
In recent years, there is a rush for online-shopping gradually. Shopping online is really easy and fast. However, there often exist some kinds of uncertain influence factors in online-shopping. This paper analyzes these uncertain influence factors existing in online-shopping based on rough set theory. Combining with real transactions and data preprocessing the influence factors are collected to construct an online-shopping decision information system. The attribute reduction and attribute characteristics are studied in online-shopping decision information system based on rough set theory. The implicit information and the key influence factors in online-shopping are analyzed, which can help sellers have an efficient man-agement.