CAJ | 학술논문

随着微信等移动终端的广泛应用，其营销价值越来越受到电商们的热捧。未来，移动电子商务将成为网络营销主流形式，农业电子商务应积极探寻与移动终端进行高效整合的营销推广模式。通过在微信平台上，与目标用户群体建立良好互动，将营销信息由用户自发地传播推广；同时对数据信息进行分析，以期能更好地提供具有针对性的用户服务以及制定出适宜的经营战略。
수착미신등이동종단적엄범응용，기영소개치월래월수도전상문적열봉。미래，이동전자상무장성위망락영소주류형식，농업전자상무응적겁탐심여이동종단진행고효정합적영소추엄모식。통과재미신평태상，여목표용호군체건립량호호동，장영소신식유용호자발지전파추엄；동시대수거신식진행분석，이기능경호지제공구유침대성적용호복무이급제정출괄의적경영전략。
With the widespread application of WeChat and other mobile terminals,more and more of its marketing value of their electricity supplier.Future,M-commerce will become mainstream in the form of online marketing,agricultural e -commerce and mobile terminal should actively explore efficient integrated marketing model.Through the WeChat platform,with the target user groups to establish a good interaction,the marketing message spread by the user spontaneously promotion;simultaneously analyze data in order to provide better customer service as well as a targeted business strategy.