物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2014年
1期
82-85,173
,共5页
供应链%不对称信息%激励机制%委托代理
供應鏈%不對稱信息%激勵機製%委託代理
공응련%불대칭신식%격려궤제%위탁대리
supply chain%asymmetric information%incentive mechanism%entrusted agency
研究由单个制造商和单个零售商组成二级供应链，基于市场需求是线性的，且受价格与销售努力的影响。首先，研究在对称信息下，集中模式和分散模式两种情况下的供应链，求出制造商和零售商使得利润达到最优时的最优批发价及销售价；其次，研究了在信息不对称情况下，制造商的机制设计问题，得到了制造商激励批发价的表达式以及零售商的最优零售价的公式；最后利用实例仿真对模型进行分析，结果表明该激励机制对整个供应链的收益有改善作用。
研究由單箇製造商和單箇零售商組成二級供應鏈，基于市場需求是線性的，且受價格與銷售努力的影響。首先，研究在對稱信息下，集中模式和分散模式兩種情況下的供應鏈，求齣製造商和零售商使得利潤達到最優時的最優批髮價及銷售價；其次，研究瞭在信息不對稱情況下，製造商的機製設計問題，得到瞭製造商激勵批髮價的錶達式以及零售商的最優零售價的公式；最後利用實例倣真對模型進行分析，結果錶明該激勵機製對整箇供應鏈的收益有改善作用。
연구유단개제조상화단개령수상조성이급공응련，기우시장수구시선성적，차수개격여소수노력적영향。수선，연구재대칭신식하，집중모식화분산모식량충정황하적공응련，구출제조상화령수상사득리윤체도최우시적최우비발개급소수개；기차，연구료재신식불대칭정황하，제조상적궤제설계문제，득도료제조상격려비발개적표체식이급령수상적최우령수개적공식；최후이용실례방진대모형진행분석，결과표명해격려궤제대정개공응련적수익유개선작용。
It is to study consists of a single manufacturer and single retailer supply chain,based on market demand is linear,and is subject to the influence of price and sales efforts.First study under the symmetric information,respectively from a centralized model and dispersion model in both cases,and the manufacturers and retailers to achieve the optimal profit when the optimal wholesale price and sale price;Secondly,studied manufacturers of mechanism design problem under the asymmetric information,obtained the manufacturer incentives as well as the retailer's optimal wholesale price of expression formula of the retail price;and Finally using the instance simulation conclusion that the incentive mechanism could improve the benefit of the whole supply chain.
