山东图书馆学刊
山東圖書館學刊
산동도서관학간
THE LIBRARY JOURNAL OF SHANDONG
2014年
3期
78-81
,共4页
图书馆%宣传推广%营销
圖書館%宣傳推廣%營銷
도서관%선전추엄%영소
Library%Promotion%Marketing
以图书馆效益驱动的职业理念为基础，图书馆的宣传推广得到了迅速发展。其考量应以实效为标准，并应采用新的营销手段推动。
以圖書館效益驅動的職業理唸為基礎，圖書館的宣傳推廣得到瞭迅速髮展。其攷量應以實效為標準，併應採用新的營銷手段推動。
이도서관효익구동적직업이념위기출，도서관적선전추엄득도료신속발전。기고량응이실효위표준，병응채용신적영소수단추동。
Based on the professional idea of beneficial drive in library,the promotion is developing rapidly and should be considered and discussed by actual effect,be pushed forward by new marketing methods.
