软件产业与工程
軟件產業與工程
연건산업여공정
SOFTWARE INDUSTRY AND ENGINEERING
2014年
1期
31-34
,共4页
车联网%车载信息服务%商业模式%汽车远程服务提供商
車聯網%車載信息服務%商業模式%汽車遠程服務提供商
차련망%차재신식복무%상업모식%기차원정복무제공상
Vehicle Connectivity%Telematics%Business Model%TSP
作为现代服务业新兴领域的车联网，因涉及产业领域众多、产业带动作用强而倍受关注。如何建立车联网有效商业模式是推动产业发展中非常重要的内容。本文在介绍现有车联网商业模式的基础上，做了简要原因分析，并提出车联网商业模式应是通过O2O方式围绕车主服务的CRM（客户关系管理）+DMS（供应商渠道管理）的大数据营销服务。
作為現代服務業新興領域的車聯網，因涉及產業領域衆多、產業帶動作用彊而倍受關註。如何建立車聯網有效商業模式是推動產業髮展中非常重要的內容。本文在介紹現有車聯網商業模式的基礎上，做瞭簡要原因分析，併提齣車聯網商業模式應是通過O2O方式圍繞車主服務的CRM（客戶關繫管理）+DMS（供應商渠道管理）的大數據營銷服務。
작위현대복무업신흥영역적차련망，인섭급산업영역음다、산업대동작용강이배수관주。여하건립차련망유효상업모식시추동산업발전중비상중요적내용。본문재개소현유차련망상업모식적기출상，주료간요원인분석，병제출차련망상업모식응시통과O2O방식위요차주복무적CRM（객호관계관리）+DMS（공응상거도관리）적대수거영소복무。
As the new area of modern service industry, the vehicle connectivity is attracting worldwide attention, because of more involved areas by the vehicle connectivity industry, and much more pulling function for the economy growth. The very important thing for promoting the vehicle connectivity industry is how to establish proiftable business model. The paper introduces the existing business model ifrstly, and then analyzes the non-proift reason of the industry;at last proposes that big data marketing service on the basis of CRM and DMS, which is the proiftable business model of vehicle connectivity, by means of O2O and focusing on driver’s service need.
