CAJ | 학술논문

客家文化旅游在“客家热”和文化旅游背景下蓬勃发展。本文分析了客家文化旅游发展历程、开发特征及客家文化旅游产品开发存在的问题，阐述了客家文化旅游动漫产品开发的主要特征及开发意义，从客家文化旅游动漫的开发内容、产品营销、衍生产品开发及动漫产业链构建的角度提出了客家文化旅游动漫产品开发的构想。
객가문화여유재“객가열”화문화여유배경하봉발발전。본문분석료객가문화여유발전역정、개발특정급객가문화여유산품개발존재적문제，천술료객가문화여유동만산품개발적주요특정급개발의의，종객가문화여유동만적개발내용、산품영소、연생산품개발급동만산업련구건적각도제출료객가문화여유동만산품개발적구상。
The Hakka Cultural Tourism is booming due to the popularity of recent“Hakka Culture Study” and Cultural Tourism background. This paper identifies the problem of the Hakka culture tourism in its development process and clarifies the rea-sons & purpose of developing the animation product of Hakka Cultural Tourism. Last but not the least, the paper gives the idea on how to develop the animation product of Hakka Cultural Tourism from the perspective of product content, marketing and its derivation.