CAJ | 학술논문

本文研究将儒家传统“五常”引入旅游业构建旅游“新五常”伦理观。为此提出了一个适应于旅游行业业态的新伦理道德架构模式，即将人道与天道整合起来成为生道，纳入新伦理道德建设体系，以适应旅游人地复合系统道德发展的新形势。以此模式为基础，通过对传统五常内涵的分析，得出旅游“新五常”构建的主要着力点就是将传统儒家“仁”的适用范围从人扩展到万物。在此基础上，进一步探讨旅游“新五常”构建的原则与主要内容，对“新五常”中仁义礼智信各方面的具体要求做了较为详尽的分析。最后从五个方面探讨了旅游“新五常”构建的对策与措施。
본문연구장유가전통“오상”인입여유업구건여유“신오상”윤리관。위차제출료일개괄응우여유행업업태적신윤리도덕가구모식，즉장인도여천도정합기래성위생도，납입신윤리도덕건설체계，이괄응여유인지복합계통도덕발전적신형세。이차모식위기출，통과대전통오상내함적분석，득출여유“신오상”구건적주요착력점취시장전통유가“인”적괄용범위종인확전도만물。재차기출상，진일보탐토여유“신오상”구건적원칙여주요내용，대“신오상”중인의례지신각방면적구체요구주료교위상진적분석。최후종오개방면탐토료여유“신오상”구건적대책여조시。
The paper introduces the traditional Confucian“wuchang”into tourism so as to construct“new wuchang”.in tourism. Therefore, we put forward a new ethic morality form that is adapted to tour industry, namely, integrate human way and natural way into living way, and bring it into new ethic morality system so as to adapt to the new situation of human-nature composite system. Based on this mode, by analyzing the intention of the traditional “wuchang”, we examine the key to constructing tourism“new wuchang”namely to extend the applicability of “benevolence”from human to all things. More, we discuss the principle and major content,analyze the detailed requirement about benevolence, loyalty, ceremony, wisdom and honesty of the “new wuchang”. The paper discusses the’countermeasures to construct“new wuchang”from five aspects.