CAJ | 학술논문

随着移动互联网技术的快速发展，以微博、微信为媒介代表的新媒体的应用和普及，标志着人类进入了一个微传播时代。微传播时代的出现是当今社会生活节奏加快、互联网技术快速发展和人们心理需求的必然产物。微传播是一把“双刃剑”，它在给人们带来诸多“福利”的同时也潜藏着一些危机，要理性看待微传播，机遇与风险同在。当前，治理微传播中的乱象，需要政府部门、互联网企业和网民等多方发力，推动微传播朝更好方向发展。
수착이동호련망기술적쾌속발전，이미박、미신위매개대표적신매체적응용화보급，표지착인류진입료일개미전파시대。미전파시대적출현시당금사회생활절주가쾌、호련망기술쾌속발전화인문심리수구적필연산물。미전파시일파“쌍인검”，타재급인문대래제다“복리”적동시야잠장착일사위궤，요이성간대미전파，궤우여풍험동재。당전，치리미전파중적난상，수요정부부문、호련망기업화망민등다방발력，추동미전파조경호방향발전。
With the rapid development of mobile internet technology,the application and popularization of the new media,as represented by micro blog and micro message,has been a signal implying that human being has entered the age of micro-communication. The coming of the micro-communication age is an inevitable product of the fast pace of life,the rapid development of internet technology,and the psychological demands of the peo-ple. Micro-communication is a double-edged sword:at the same time when bringing benefits to people,it also underlies some crises. We should treat micro -communication with rationality,and opportunities coexist with risks. To cope with the problems in micro-communication,the governmental departments should work hard to-gether with internet enterprises and cyber citizens. This is the basic view that must be held in mind for better de-veloping micro-communication.