CAJ | 학술논문

针对乡村旅游发展引致的“非乡村性”重构危机与乡村旅游基础理论研究的匮乏，通过现象分析和系统建构的方法从内在结构、形象生成、历史因变等维度构建乡村旅游概念体系。认为乡村旅游概念框架体系的核心问题是乡村意象，它是引发乡村旅游的原动力，关于乡村意象的阐释对乡村形象构建发挥着意识形态功能。游客是乡村意象的体验主体，乡村资源是乡村意象的载体，乡村旅游业借助乡村资源为游客提供乡村意象产品，乡村旅游形象又有一个历史生成与环境因变的过程。最后根据田野调查资料分析整理乡村旅游主体、客体、媒体、形象各子系统的结构和因变要素，构建各模块的主要研究维度。
침대향촌여유발전인치적“비향촌성”중구위궤여향촌여유기출이론연구적궤핍，통과현상분석화계통건구적방법종내재결구、형상생성、역사인변등유도구건향촌여유개념체계。인위향촌여유개념광가체계적핵심문제시향촌의상，타시인발향촌여유적원동력，관우향촌의상적천석대향촌형상구건발휘착의식형태공능。유객시향촌의상적체험주체，향촌자원시향촌의상적재체，향촌여유업차조향촌자원위유객제공향촌의상산품，향촌여유형상우유일개역사생성여배경인변적과정。최후근거전야조사자료분석정리향촌여유주체、객체、매체、형상각자계통적결구화인변요소，구건각모괴적주요연구유도。
The study aimed at the reconstruction crisis of "non rurality" country based on rural tourism and the lack of a solid theoretical foundation.The paper constructs the system of rural tourism concept through the phenomenon analysis and system construction from the dimensions of the internal structure, image generation, historical changes,etc.It consider that the core problem of the conceptual frame system of the rural tourism is the country image, it is the original power lead to rural tourism,the interpretation on rural image plays an ideological function on country image construction. Tourists are the subject of rural image experience, rural resources are the carrier of rural image, rural tourism provides rural image products based on rural resources for tourists, and rural tourism image has a history spanning and environment dependent process. Finally, the paper analysis the structure and the dependent variable factors of each subsystem of rural tourism subject, object, media, image according to the fieldwork data,and constructs the main dimensions of each module.