CAJ | 학술논문

从目的地供给视角，运用 SPSS19．0和 LISREL8．80统计分析软件构建了入境游客忠诚影响因素模型，在量表设计和问卷调查的基础上，以上海市为例，对模型进行实证检验．研究发现：（1）旅游安全是影响游客忠诚的首要因素，游客的感知安全影响重游意愿和推荐意向；（2）旅游吸引物是影响游客忠诚的关键因素，通过主客文化交互作用对忠诚产生显著影响；（3）旅游服务质量是影响游客忠诚较重要的因素，其以旅游设施为载体，但比旅游设施对忠诚影响显著；（4）网络通信服务直接影响游客忠诚，其影响效应相对较弱．
종목적지공급시각，운용 SPSS19．0화 LISREL8．80통계분석연건구건료입경유객충성영향인소모형，재량표설계화문권조사적기출상，이상해시위례，대모형진행실증검험．연구발현：（1）여유안전시영향유객충성적수요인소，유객적감지안전영향중유의원화추천의향；（2）여유흡인물시영향유객충성적관건인소，통과주객문화교호작용대충성산생현저영향；（3）여유복무질량시영향유객충성교중요적인소，기이여유설시위재체，단비여유설시대충성영향현저；（4）망락통신복무직접영향유객충성，기영향효응상대교약．
From the perspective of tourism supply,the model of inbound tourist loyalty was established based on the advancement of SPSS19.0 and LISREL8.80 statistical analysis software. Taking the overseas tourists in Shanghai city as an example,the model was verified based on questionnaire design and survey.The results show that:Firstly,tourism safety is the primary factor affecting tourist loyalty,tourist′s perception of the safety influencing revisit intention and recommendation intention. Secondly, tourist attraction is critical antecedent of destination loyalty,which has a significant impact on loyalty through the culture interaction between subj ect and obj ect.Thirdly,tourism service quality is another important influencing factor of tourist loyalty,which has a more significant impact compared to tourist facilities.Finally,tourist loyalty is also affected by internet service,but the effect is relatively weak.