CAJ | 학술논문

现代广告设计中的色彩应用要同产品属性、产品企业VI色彩、消费市场地域文化相符，在主色系基础上进行创意。广告设计专业教学应注重色彩心理效用的应用，指导学生认识与掌握配色规律，创新教学形式，带动教学成果的多样化。
현대엄고설계중적색채응용요동산품속성、산품기업VI색채、소비시장지역문화상부，재주색계기출상진행창의。엄고설계전업교학응주중색채심리효용적응용，지도학생인식여장악배색규률，창신교학형식，대동교학성과적다양화。
Color application in the modern art design should be consistent with product attributes, VI color of products enterprises and regional culture of consumer markets. Creativity should be carried on in light of multi-ple colors. Advertising Design Program teaching calls for us to lay emphasis on application of psychological ef-fects, guide students to understand and master color matching rules, innovate teaching modes and diversify teaching effects.