CAJ | 학술논문

破坏性创新作为一种新的战略性竞争工具，对企业突破成长困境具有重要的理论价值和实践意义。以奇瑞公司为例，使用扎根理论分析法和案例研究法对奇瑞公司的成长问题进行了探讨，并通过情境化方式构建出基于破坏性创新的企业成长模式框架。研究发现，奇瑞公司在发展过程中成功嵌入了破坏性创新战略，通过技术破坏、产品破坏、市场破坏和服务破坏等方式完成了由模仿创新向自主创新的转变，并实现了快速成长。归纳总结了奇瑞公司基于破坏性创新的企业成长模式和成功经验。
파배성창신작위일충신적전략성경쟁공구，대기업돌파성장곤경구유중요적이론개치화실천의의。이기서공사위례，사용찰근이론분석법화안례연구법대기서공사적성장문제진행료탐토，병통과정경화방식구건출기우파배성창신적기업성장모식광가。연구발현，기서공사재발전과정중성공감입료파배성창신전략，통과기술파배、산품파배、시장파배화복무파배등방식완성료유모방창신향자주창신적전변，병실현료쾌속성장。귀납총결료기서공사기우파배성창신적기업성장모식화성공경험。
As a new strategic competitive tool, disruptive innovation has important guiding significance and practi-cal value for enterprises to crack growth problems. This paper discusses Chery company's growth using grounded theory and case study method and constructs enterprise growth framework based on the disruptive innovation us-ing the scene mode. The research finds that Chery successfully applies the disruptive innovation strategy during the process of development, drives its completed transformation from imitate innovation to independent innovation through the disruption of technology, products, market and service, then achieves rapid growth. Chery's develop-ment experience and development mode have high reference value for growth of other enterprises.