经济视野
經濟視野
경제시야
Economic Vision
2014年
3期
71-71,73
,共2页
网络营销%运用技巧%作用
網絡營銷%運用技巧%作用
망락영소%운용기교%작용
network marketing%skils%which role
美国著名学者罗伯特·巴特尔指出:“很少有一门学科对社会产生如此巨大的影响”,他说的这门学科就是市场营销,从中可知市场营销的重要性。但随着互联网的发展和普及,出现了网络营销,它对传统市场营销正造成越来越大的冲击力。目前行之有效的网络营销手段诸如电子商务、微博营销、博客营销也越来越受到大众青睐,本文意在探讨上述网络营销技巧,并结合参加大赛的经验总结其作用。
美國著名學者囉伯特·巴特爾指齣:“很少有一門學科對社會產生如此巨大的影響”,他說的這門學科就是市場營銷,從中可知市場營銷的重要性。但隨著互聯網的髮展和普及,齣現瞭網絡營銷,它對傳統市場營銷正造成越來越大的遲擊力。目前行之有效的網絡營銷手段諸如電子商務、微博營銷、博客營銷也越來越受到大衆青睞,本文意在探討上述網絡營銷技巧,併結閤參加大賽的經驗總結其作用。
미국저명학자라백특·파특이지출:“흔소유일문학과대사회산생여차거대적영향”,타설적저문학과취시시장영소,종중가지시장영소적중요성。단수착호련망적발전화보급,출현료망락영소,타대전통시장영소정조성월래월대적충격력。목전행지유효적망락영소수단제여전자상무、미박영소、박객영소야월래월수도대음청래,본문의재탐토상술망락영소기교,병결합삼가대새적경험총결기작용。
The famous American scholar Robert ? Batle said: "There is a litle discipline to produce such a huge impact on society," he said of this discipline is marketing, which shows the importance of marketing. But with the development and popularization of the Internet, there have been network marketing, traditional marketing, it is causing an increasing impact. Currently efective Internet marketing tools such as e-commerce, micro-blog marketing, blog marketing are increasingly favored by the general public, this article is intended to explore these internet marketing techniques, combined with the experience of participating in the contest summarize its role.