CAJ | 학술논문

运用知识图谱这种可视化的文献分析工具，对城市品牌研究文献进行分析。研究表明：（1）2007～2011年，城市品牌研究文献数量迅速增加，城市品牌研究开始成为热点。（2）从关键词共现分析看，城市品牌研究主要建立在讨论城市品牌建构路径和城市品牌建设具体方法上。（3）从文献共被引关系看，城市品牌研究可以分为品牌本身的讨论、宜居城市的生活环境以及市民的身体健康与城市品牌的关系、城市品牌与城市营销之间的关系三个阶段。进而指出，城市品牌研究的重点方向应该是对城市品牌的影响因素及形成过程、城市品牌评价系统的研究。
운용지식도보저충가시화적문헌분석공구，대성시품패연구문헌진행분석。연구표명：（1）2007～2011년，성시품패연구문헌수량신속증가，성시품패연구개시성위열점。（2）종관건사공현분석간，성시품패연구주요건립재토론성시품패건구로경화성시품패건설구체방법상。（3）종문헌공피인관계간，성시품패연구가이분위품패본신적토론、의거성시적생활배경이급시민적신체건강여성시품패적관계、성시품패여성시영소지간적관계삼개계단。진이지출，성시품패연구적중점방향응해시대성시품패적영향인소급형성과정、성시품패평개계통적연구。
Using the mapping knowledge domain as a visual literature analysis tool ,this paper analyzes the liter-ature of research on city brand .The results indicates that between 2007~2011 ,the number of published papers concerning city brand has increased rapidly and the research related to city brand has become a hot issue ;that based on the keyword co-occurrence research ,the study of city brand has focused on construction paths and specific methods ,and based on the relationship analysis of document co-citation ,the study can be divided into three phases:(1) the discussion about city brand itself .(2) the research on relationship among environment of a livable city ,public health ,and city brand .(3) the research on relationship between city marketing and city brand .T he paper further indicates that the key research orientation should focus on the influential factors ,the formation process of city brand ,the evaluation mechanism ,and especially the evaluation index system based on combination of theory and practice .