CAJ | 학술논문

机顶盒经过十多年的发展，市场竞争愈来愈激烈。虽然广电网络公司掌握着家庭电视市场的巨大份额，但电信运营商的IPTV一直稳步推进，快速兴起的OTT TV则直接进军客厅“抢地盘”，所属广电网络的机顶盒正在被电信和互联网企业等炒得火热，形势变得异常严峻。作为行业运营商的广电网络公司须认清自己的核心价值观和利益链，以用户需求为重点，构筑自己的技术体系，进行市场化运作。
궤정합경과십다년적발전，시장경쟁유래유격렬。수연엄전망락공사장악착가정전시시장적거대빈액，단전신운영상적IPTV일직은보추진，쾌속흥기적OTT TV칙직접진군객청“창지반”，소속엄전망락적궤정합정재피전신화호련망기업등초득화열，형세변득이상엄준。작위행업운영상적엄전망락공사수인청자기적핵심개치관화이익련，이용호수구위중점，구축자기적기술체계，진행시장화운작。
After 10 years of development , the set-top box faces increasingly fierce competition in the market . Although radio and television network companies hold the most part of family TV market , IPTV has been steadily pushed forward by telecom operators .The rapid rise of OTT TV enters directly into the sitting room“land grab”.Belongs to the set-top box of radio and television networks are being telecom and Internet com-panies such as Fried , the situation is becoming very serious .As industry operators , radio and television net-works companies must identify their core values and interests chain , focusing on the user requirements , con-structing the system of its own technology and marketing operation.