CAJ | 학술논문

本文在回顾了近30年国内外旅游偏好研究文献的基础上，对旅游偏好的概念内涵、研究视角、研究历程和研究特征进行了综述。国外关于旅游偏好的研究具有：起步早，领域广泛；重定量，方法多样；多实证，研究深入等特点。国内关于旅游偏好的研究则具有：起步虽较国外晚，但相关研究成果快速增长；以心理学角度理解为主，缺乏从经济学视角分析的尝试；研究成果以单一的定量分析方法为主，缺少复杂深入的研究方法探索与应用等特点。同时本文对显示性偏好和陈述性偏好进行了比较分析，并提出一些关于旅游偏好尚需深入研究和推进的问题，如旅游偏好、旅游需求、旅游态度、旅游感知、旅游动机和旅游决策之间的相互关系。
본문재회고료근30년국내외여유편호연구문헌적기출상，대여유편호적개념내함、연구시각、연구역정화연구특정진행료종술。국외관우여유편호적연구구유：기보조，영역엄범；중정량，방법다양；다실증，연구심입등특점。국내관우여유편호적연구칙구유：기보수교국외만，단상관연구성과쾌속증장；이심이학각도리해위주，결핍종경제학시각분석적상시；연구성과이단일적정량분석방법위주，결소복잡심입적연구방법탐색여응용등특점。동시본문대현시성편호화진술성편호진행료비교분석，병제출일사관우여유편호상수심입연구화추진적문제，여여유편호、여유수구、여유태도、여유감지、여유동궤화여유결책지간적상호관계。
The paper reviewed the literature for 30 years on tourism preference at home and abroad, from different aspects: concept intensions, perspectives, history and characteristics. The research of foreign tourism preference has characteristics as follows:an early starting and a wide range of ifeld;thoughts of quantifying and taking a variety of methods;abundant demonstration and in-depth research. Corresponding to that, the research at home also shows some characteristics: mainly using the way of psychological point of view to understand leads to its lacking the attempts of analysis from an economic perspective and using a single quantitative analysis method while missing complex and in-depth research methods to explore applications. Meanwhile, comparative analysis on revealed preference and stated preferences has been made, and issues are proposed that the travel preferences still needs further study and promotion, such as the interrelationships between tourism preferences, tourism demands, tourism attitude, tourism perceptions, tourist motivation and tourist decision making.