CAJ | 학술논문

从集体主义文化和个人主义文化角度，探讨两种企业文化对技术创新方式选择的影响，并将组织中股东-经理人之间的信任度和信任方式作为调节变量加入模型，分别考察二者对企业文化与创新方式之间关系的调节作用。构建概念模型，采用173家中国制造业及高新技术企业数据，运用探索性因子分析、验证性因子分析和层级回归分析方法对相关假设进行检验。研究结果表明，集体主义文化促进突变创新，个人主义文化促进渐进创新；信任度对集体主义文化与突变创新之间的关系有显著的正向调节作用，集体主义文化与情感型信任相结合能更好地促进突变创新，个人主义文化与认知型信任相结合能更好地促进渐进创新。
종집체주의문화화개인주의문화각도，탐토량충기업문화대기술창신방식선택적영향，병장조직중고동-경리인지간적신임도화신임방식작위조절변량가입모형，분별고찰이자대기업문화여창신방식지간관계적조절작용。구건개념모형，채용173가중국제조업급고신기술기업수거，운용탐색성인자분석、험증성인자분석화층급회귀분석방법대상관가설진행검험。연구결과표명，집체주의문화촉진돌변창신，개인주의문화촉진점진창신；신임도대집체주의문화여돌변창신지간적관계유현저적정향조절작용，집체주의문화여정감형신임상결합능경호지촉진돌변창신，개인주의문화여인지형신임상결합능경호지촉진점진창신。
This study discusses the impacts of organizational cultures , including collectivism and individualism , on the mode se-lection of technological innovation , and trust degree and trust mode between shareholders and managers in organizations are added into models as moderators to explore the moderating effects of them on the relationship between organizational culture and innova -tion choice.We also build a conceptual model and test hypotheses by EFA , CFA and hierarchical regression analysis based on data from 173 Chinese manufactures and high-tech enterprises.Results show that:①collectivism culture facilitates radical inno-vation while individualism facilitates incremental innovation;and ②trust degree significantly and positively moderates effects on the relationship between collectivism culture and radical innovation , the combination of collectivism culture and affect-based trust promotes radical innovation, and the combination of individualism culture and cognition-based trust promotes incremental innova-tion.