CAJ | 학술논문

电动汽车商业模式是推动电动汽车技术创新扩散的重要途径，而商业模式价值网络中消费者效用和经营主体盈利性决定了该模式是否可持续。运用比较法和动态盈亏平衡分析法（BEP），从经济性视角重点对“深圳模式”进行剖析，发现充电运营环节的购电和充电差价、充电时间、充电需求量是影响商业模式可持续发展的关键参数。并以此为基础，对国内电动汽车商业模式中各主体的盈利能力进行考察和评价，总结存在的问题，并提出对策建议。
전동기차상업모식시추동전동기차기술창신확산적중요도경，이상업모식개치망락중소비자효용화경영주체영리성결정료해모식시부가지속。운용비교법화동태영우평형분석법（BEP），종경제성시각중점대“심수모식”진행부석，발현충전운영배절적구전화충전차개、충전시간、충전수구량시영향상업모식가지속발전적관건삼수。병이차위기출，대국내전동기차상업모식중각주체적영리능력진행고찰화평개，총결존재적문제，병제출대책건의。
Business model innovation for electric vehicles (EVs) is an important way to promote the innovation diffusion of EVs. Consumer utility and profitability of business entities in the value network determines the sus-tainability of business models for EVs. So this paper adopts comparison and dynamic break-even analysis (BEP) methods to analyze the 'Shenzhen Model' from the perspective of economics. The results reveal that markup price between purchasing and charging, charging time and EV market penetration in the charging operational aspect are key factors of influencing the sustainability of the business model. Based on these, the profitability of each key actor is integrated to summarize and evaluate other domestic business models and some suggestions are proposed.