CAJ | 학술논문

导游人才的国际竞争力与该国在国际旅游发展中的市场份额和可持续发展能力息息相关。该文以人才国际竞争力为视角进行分析，认为目前制约导游人才国际竞争力的因素包括社会对导游工作的低预期影响优秀人才的选择，高等院校旅游专业建设和课程体系不完善影响人才培养质量；国家导游职业标准不规范影响导游工作的规范；旅行社以低价为核心竞争力的战略选择影响导游人才的发展。导游人才国际竞争力提升的关键在于形成适于导游人才成长的生态环境。
도유인재적국제경쟁력여해국재국제여유발전중적시장빈액화가지속발전능력식식상관。해문이인재국제경쟁력위시각진행분석，인위목전제약도유인재국제경쟁력적인소포괄사회대도유공작적저예기영향우수인재적선택，고등원교여유전업건설화과정체계불완선영향인재배양질량；국가도유직업표준불규범영향도유공작적규범；여행사이저개위핵심경쟁력적전략선택영향도유인재적발전。도유인재국제경쟁력제승적관건재우형성괄우도유인재성장적생태배경。
Tour guides' international competitiveness is closely related to the nation's global tourism market share and its sustainability. This essay analyzes China's tour guides' international competitiveness from the global perspective and deems that the current dilemma derives from the low expectation to this job from the whole society, incomplete major construction and curriculum system, lack of national tour guide's occupation standard, tour operators' low-price competitive strategy. We should reconstruct tour guides' favorable competitive ecological environment by establishing scientific national tour guide's occupation standard, improving colleges' talents cultivation abilities, reducing travel operators' disorder competition.