CAJ | 학술논문

新媒体环境给舆论表达提供了一个开放空间，承担着舆论引导责任的主流媒体，如何对网络舆论进行有效引导是其当下面临的一项重大课题。新媒体环境下要想发挥好主流媒体的舆论引导功能，需要从四个方面着手：传统主流媒体要充分发挥深度报道、新闻评论的传统优势；新兴主流媒体不仅要占领好、利用好网络这一阵地，而且要培养意见领袖，打造专业微博群；加强传统主流媒体和新兴主流媒体议程设置的互动呼应机制；从现实角度和新媒体技术研发以及网络自身的制衡来优化网络舆论引导的保障体系。
신매체배경급여론표체제공료일개개방공간，승담착여론인도책임적주류매체，여하대망락여론진행유효인도시기당하면림적일항중대과제。신매체배경하요상발휘호주류매체적여론인도공능，수요종사개방면착수：전통주류매체요충분발휘심도보도、신문평론적전통우세；신흥주류매체불부요점령호、이용호망락저일진지，이차요배양의견령수，타조전업미박군；가강전통주류매체화신흥주류매체의정설치적호동호응궤제；종현실각도화신매체기술연발이급망락자신적제형래우화망락여론인도적보장체계。
In this paper,the mainstream media is divided into two categories:the traditional mainstream media and emerging mainstream media.The new media environment has provided an open space for public opinion expression,while the traditional mainstream media cannot make out the leading opinion on network public incident in the first time due to its inherent manage-ment system and the emerging mainstream media cannot make up the shortcoming in time.In order to play the role of the lead-ing function of mainstream media in public opinion under the new media environment,we should start from four aspects:for the traditional mainstream media,to give full play of the coverage depth and the news commentary system advantage;for the e-merging mainstream media,not only to occupy and make good use of the network,but also to cultivate opinion leaders and build a professional micro-blog group;to strengthen the interaction of the two traditional medias on agenda setting and further echo to form the resonance effect;to optimize the guidance system of network public opinion leading from the practice view, the research and development of new media technology and the balance of the network itself.