山东大学学报（理学版）
山東大學學報（理學版）
산동대학학보（이학판）
JOURNAL OF SHANDONG UNIVERSITY(NATURAL SCIENCE)
2014年
3期
96-100
,共5页
数理关系营销%泊松营销系统%客户寿命%客户寿命价值%CLV
數理關繫營銷%泊鬆營銷繫統%客戶壽命%客戶壽命價值%CLV
수리관계영소%박송영소계통%객호수명%객호수명개치%CLV
mathematical relationship marketing%Poisson marketing system%customer lifetime%customer lifetime val-ue%customer lifetime value
目前客户关系营销逐渐成为营销的主要策略，而客户寿命价值在客户关系营销中具有关键的作用。基于截断δ冲击模型及其标值过程的理论，研究了齐次泊松营销系统的客户寿命分布，得到了任意时刻客户寿命价值和全周期客户寿命价值的期望、二阶矩和方差等随机性质。
目前客戶關繫營銷逐漸成為營銷的主要策略，而客戶壽命價值在客戶關繫營銷中具有關鍵的作用。基于截斷δ遲擊模型及其標值過程的理論，研究瞭齊次泊鬆營銷繫統的客戶壽命分佈，得到瞭任意時刻客戶壽命價值和全週期客戶壽命價值的期望、二階矩和方差等隨機性質。
목전객호관계영소축점성위영소적주요책략，이객호수명개치재객호관계영소중구유관건적작용。기우절단δ충격모형급기표치과정적이론，연구료제차박송영소계통적객호수명분포，득도료임의시각객호수명개치화전주기객호수명개치적기망、이계구화방차등수궤성질。
Recently, the customer relationship management has become the main strategy of marketing, and customer lifetime value plays a key role in customer relationship management. Based on the censored δ shock model and its marked process, the probability distribution of customer lifetime of homogeneous Poisson marketing system was dis-cussed, and the expectation, second moment and variance of the instantaneous customer lifetime value and the total cus-tomer lifetime value were obtained.
