CAJ | 학술논문

在以电子商务行业大繁荣为背景的基础上，网购这一方便快捷的购物方式正在被更多的人所接受，尤其是对于拥有大量空余时间、喜欢追赶时尚、爱好购物的女大学生来说其表现更为突出。但由于在网购过程中存在信息的爆炸性，使得很多女大学生难以控制自身的消费行为，最终导致不良的消费习惯。因此如何帮助大学生尤其是女大学生培养一种良好的网购习惯就成为了当前的迫切需要。本课题从实践出发，分析了很多女大学生在网购方面存在的问题，并结合当前实际希望提出若干行之有效的改进方案，帮助女大学生以更加健康积极的方式进行网购，并充分享受网购带来的便捷与优惠。
재이전자상무행업대번영위배경적기출상，망구저일방편쾌첩적구물방식정재피경다적인소접수，우기시대우옹유대량공여시간、희환추간시상、애호구물적녀대학생래설기표현경위돌출。단유우재망구과정중존재신식적폭작성，사득흔다녀대학생난이공제자신적소비행위，최종도치불량적소비습관。인차여하방조대학생우기시녀대학생배양일충량호적망구습관취성위료당전적박절수요。본과제종실천출발，분석료흔다녀대학생재망구방면존재적문제，병결합당전실제희망제출약간행지유효적개진방안，방조녀대학생이경가건강적겁적방식진행망구，병충분향수망구대래적편첩여우혜。
Under the background of E-commerce industry boom, shopping online has been accepted by more and more people, especially by female students who have plenty of time and who like following the fashion and shopping. However, college girls cannot always resist their shopping desire when they confront all the complicated information on the Internet and finally develop bad consuming habits. So it is the right time to help them solve these problems which is the goal for this research. Starting from the practice, this paper analyzes the existing prob-lems in shopping online for female students and puts forward several possible improvements by combining with the real hopes to help the girl students shopping online in a healthier and more positive way and enjoying the con-venience and the privilege bringing by online shopping.