CAJ | 학술논문

在中国，核心价值体系并不是农民通过自己的经验和方式构建起来的，而是居于执政地位的中国共产党根据执政需要，在总结历史和借鉴西方国家经验的基础上凝练而来的。所以，对中国农民来讲，该观念体系是一种外生性质的文化，且两者之间存在较大的裂缝和冲突。要使核心价值观成为农民的行动依据就必须采取灵活、长久、实用的宣传教育方式。电视因其广泛的普及率、灵活多样的宣传形式、低廉的成本及不受限制的观众等成了国家在乡村社会传播核心价值观的首选方式。
재중국，핵심개치체계병불시농민통과자기적경험화방식구건기래적，이시거우집정지위적중국공산당근거집정수요，재총결역사화차감서방국가경험적기출상응련이래적。소이，대중국농민래강，해관념체계시일충외생성질적문화，차량자지간존재교대적렬봉화충돌。요사핵심개치관성위농민적행동의거취필수채취령활、장구、실용적선전교육방식。전시인기엄범적보급솔、령활다양적선전형식、저렴적성본급불수한제적관음등성료국가재향촌사회전파핵심개치관적수선방식。
In China, the core value system is not built by the farmers through their own experience, but the ruling position of the Communist Party of China in accordance with the ruling requires, in summarizing the history and learning from the experience of Western countries. Therefore, as for the Chinese peasants this system is a culture of an exogenous nature, and there are big crack and conflicts between them. Actions taken to become a farmer's core values must be based on flexible, long-term, practical education methods. Television, because of its widespread popularity, flexible and di-verse forms of propaganda, low cost and unlimited national audience, becomes the preferred way in spreading the core values in the rural community.