CAJ | 학술논문

随着越来越多的国外服装品牌进入中国市场，其质量不合格问题也随之而来。导致国外品牌服装出现质量问题的因素有很多，而标准差异是其中主要因素。本文首先对国外品牌本土化过程中的质量问题进行了识别，然后从国内外标准差异的角度重点分析了出现质量问题的原因，最后提出加强我国服装标准化工作的措施建议。
수착월래월다적국외복장품패진입중국시장，기질량불합격문제야수지이래。도치국외품패복장출현질량문제적인소유흔다，이표준차이시기중주요인소。본문수선대국외품패본토화과정중적질량문제진행료식별，연후종국내외표준차이적각도중점분석료출현질량문제적원인，최후제출가강아국복장표준화공작적조시건의。
More and more foreign fashion brands launching China caused the unqualified problems. There are many factors, but standards difference is the most important one. This paper first identifies the quality problems in the localization of foreign fashion brands, and then analyzes the reason of quality problems based on the difference between domestic and foreign standards, and finally puts forward some measures and proposals for enhancing garments standardization of China.