标准科学
標準科學
표준과학
STANDARD SCIENCE
2014年
2期
44-47
,共4页
Customer Engagement%顾客忠诚%消费者涉入%顾客参与
Customer Engagement%顧客忠誠%消費者涉入%顧客參與
Customer Engagement%고객충성%소비자섭입%고객삼여
customer engagement%customer loyalty%consumer involvement%customer participation
本文研究了CE提出的背景、定义和量表，并分析了CE与顾客忠诚、消费者涉入（Involvement）及顾客参与（Participation）等相似概念的关系。
本文研究瞭CE提齣的揹景、定義和量錶，併分析瞭CE與顧客忠誠、消費者涉入（Involvement）及顧客參與（Participation）等相似概唸的關繫。
본문연구료CE제출적배경、정의화량표，병분석료CE여고객충성、소비자섭입（Involvement）급고객삼여（Participation）등상사개념적관계。
In order to get a clear understanding of customer engagement, this paper studied the background, definition and scale of customer engagement, and analyzed the relations between customer engagement and some old concepts, such as customer loyalty, consumer involvement and customer participation.
