CAJ | 학술논문

传播具有两大基本问题：一是符号能否指代意义，意义能否共享，这是符号学传统；二是交流如何进行，交流障碍能否解决，这是哲学和伦理学传统。中国先秦思想家对这两大问题的思考带有强烈的辩证色彩，深远地影响了后世。前者表现为“名实”和“言意”之辩，后者表现为“是非”与“辩讷”之争，肇始于《老子》，发展于《庄子》，经各学派争论，《荀子》集大成。学术寻根意在理论建构，需要进行“创造性转化”：将古代传播思想看成一个整体，提炼核心概念和命题，重新组成具有逻辑关联的命题系统，从而建构“传播辩证论”。
전파구유량대기본문제：일시부호능부지대의의，의의능부공향，저시부호학전통；이시교류여하진행，교류장애능부해결，저시철학화윤리학전통。중국선진사상가대저량대문제적사고대유강렬적변증색채，심원지영향료후세。전자표현위“명실”화“언의”지변，후자표현위“시비”여“변눌”지쟁，조시우《노자》，발전우《장자》，경각학파쟁론，《순자》집대성。학술심근의재이론건구，수요진행“창조성전화”：장고대전파사상간성일개정체，제련핵심개념화명제，중신조성구유라집관련적명제계통，종이건구“전파변증론”。
There are two basic issues in communication:one is the tradition of semiotics-whether the symbol can represent the meaning and the meaning can be shared;the other is the tradition of philosophy and ethics-how communication conducts and whether communication difficulties can be overcome.Ideologists in the Pre-Qin Period had their dialectical thoughts on these two issues, resulting in profound influence.As a matter of fact, the former manifests as a debate between “concept-entity” and“speech-meaning” while the latter “right-wrong” and “debate-silent”, which originated from Laozi and later developed by Chuang Tzu.Xuncius established its overall understanding on the basis of previous ideas.The ultimate goal of academic root-seeking is theory construction, which calls for creative transformation.The ancient communication thought can be considered as a whole and then core concepts and propositions can be refined to construct the dialectical theory of communication.